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Our Success Stories
Explore our portfolio to see how Down Under Digital has helped businesses like yours thrive with website design, SEO, digital marketing, and automation solutions.
The Auto Gallery
We partnered with The Auto Gallery, a premium luxury car dealership in Castle Hill, to deliver a complete website redesign and design system. The project included a modern, responsive interface aligned with the dealership’s premium brand identity, a refined design system (colours, typography, spacing, icons, and components), and clear developer documentation to ensure seamless WordPress implementation. The result is a sophisticated, user-friendly platform that enhances the online car-buying experience across new, used, and electric vehicles.
Dr Mark Williams
I had the privilege of designing and delivering a brand-new website for Dr. Mark Williams, an internationally recognised Australian neuroscientist engaged to improve mental and brain health. The goal was to create a modern, engaging, and fully functional platform that reflects his expertise and makes his content more accessible to the public.
Scope of Work:
- Custom Website Design: Developed a visually appealing and fully mobile-responsive website to enhance user experience across all devices.
- Online Appointment Booking System: Integrated a seamless booking system to facilitate direct engagement with clients.
- SEO Strategy & Implementation: Conducted keyword research, optimised site structure, and implemented best practices to improve search visibility.
- Website Development: Built the website in Wordpress with a fast, secure, and scalable framework to support future growth.
- Analytics & Performance Tracking – Integrated tools to monitor traffic, user behaviour, and conversions for ongoing optimisation.
- Seamless Migration: Successfully transitioned from the old website to the new platform, ensuring a smooth and disruption-free launch.
This project has empowered Dr. Mark Williams with a strong digital presence, making it easier for audiences to access his work, book sessions, and stay informed about his latest research and events.
Scope of Work:
- Custom Website Design: Developed a visually appealing and fully mobile-responsive website to enhance user experience across all devices.
- Online Appointment Booking System: Integrated a seamless booking system to facilitate direct engagement with clients.
- SEO Strategy & Implementation: Conducted keyword research, optimised site structure, and implemented best practices to improve search visibility.
- Website Development: Built the website in Wordpress with a fast, secure, and scalable framework to support future growth.
- Analytics & Performance Tracking – Integrated tools to monitor traffic, user behaviour, and conversions for ongoing optimisation.
- Seamless Migration: Successfully transitioned from the old website to the new platform, ensuring a smooth and disruption-free launch.
This project has empowered Dr. Mark Williams with a strong digital presence, making it easier for audiences to access his work, book sessions, and stay informed about his latest research and events.
GeoOp - Job Management Software
GeoOp is a job management software that helps 15,000 tradies across Australia and New Zealand managing their business more efficiently.
As part of this project I led the modernisation of the web platform and the launch of a brand new mobile app. I was responsible for the requirements, design and end-to-end delivery of the project.
Some key activities:
- Conducting interviews and design session with users of the platform to identify key pain points and areas of improvement
- Managing a team of designers to create the design files and prototypes of the new web platform and mobile app
- Write detail requirements for all new functionalities
- Managing a team of developers (PHP, ReactJS, ReactNative, NodeJS) to build, test and deploy the new product
- Creation and execution of a go-to-market strategy in collaboration with the rest of the business (marketing, sales, support, finance)
- Definition of clear metrics of success and creation of dashboard/reports to track progress
As part of this project I led the modernisation of the web platform and the launch of a brand new mobile app. I was responsible for the requirements, design and end-to-end delivery of the project.
Some key activities:
- Conducting interviews and design session with users of the platform to identify key pain points and areas of improvement
- Managing a team of designers to create the design files and prototypes of the new web platform and mobile app
- Write detail requirements for all new functionalities
- Managing a team of developers (PHP, ReactJS, ReactNative, NodeJS) to build, test and deploy the new product
- Creation and execution of a go-to-market strategy in collaboration with the rest of the business (marketing, sales, support, finance)
- Definition of clear metrics of success and creation of dashboard/reports to track progress
CMT Orange Tools Australia
I helped an existing physical shop to start selling online. As part of this project I had to:
- Design and build a brand new website
- Set-up the e-commerce/online store, including an online payment solution
- Upload an initial set of products to be immediately available online
- Run trainings to get the team autonomous to update products, fulfil online orders and manage incoming requests
- Design and build a brand new website
- Set-up the e-commerce/online store, including an online payment solution
- Upload an initial set of products to be immediately available online
- Run trainings to get the team autonomous to update products, fulfil online orders and manage incoming requests
Le Private Chef
Le Private Chef is a recent project in which I had the opportunity to develop their online presence from scratch. The business is now operating largely through online leads, thanks to my work on their website and online store, SEO to rank on the first page for catering and private chef keywords in Sydney, as well as Facebook ads, Google My Business setup and review generation, and email marketing.
Erin's Restaurant & Catering
Erin's Restaurant & Catering is a new Italian restaurant and catering company that opened in August 2023 in Ryde. The project involved setting up their new website, which has now become a trending place in the area thanks to both my work and the delicious food they serve. My work included website design and ongoing maintenance, domain set up, SEO to ensure the site ranks on the first page for restaurant keywords in Ryde, and setting up Google My Business for increased online visibility.
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